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Advertising on GayOKC.com


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GayOKC.com offers a unique opportunity to those who understand the value of engaging the GLBT Community in their marketing for the Oklahoma City area.

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Please note that the following information is subject to change without notice.
(Updated 3-2-05)

  • If you are not familiar with advertising on the Internet, I strongly recommend that you invest some time in researching the field. Over the past several years, a number of standardized practices and procedures have been developed for the Internet to enable advertisers to get the most out of their marketing efforts in the medium. The website of the Interactive Advertising Bureau is an excellent place to start. You can also email me with any questions, of course.

Prices:

  • Banner ad: $25 for 2 weeks or $15 for 1 week.
  • Pop-up ad: $25 for 1 week.
  • Production: $5 per ad.
  • Other types of advertising are also available! Email me about Vertical Banners (Skyscrapers), Email Newsletter Sponsorships, and more!
  • I definitely welcome Corporate Sponsorships! If you want to support (and help me to expand) the service that GayOKC.com provides to our community, let me know! For the right price, I can give your company a highly visible presence on GayOKC.com!

 

Ad types & Placement:

  • Banner space at the top of the Index (or Home) and News pages is available on a first-come, first-served basis only.
  • While banner ads at the top of these page are the most popular, that does not mean they are necessarily the most effective way to advertise on GayOKC.com. Other types of ads are readily available and may be as effective or more effective - including banners lower down on the page, as well as Pop-up Windows and Skyscrapers, and I will be more than happy to discuss how you can get the most out of them.
  • Pop-up Windows will download and appear in front of the Home page at the same time as the Home page is downloading.
  • Skyscrapers or Vertical Banners may be placed in the columns on the side of the page.
  • For info on standard ad types and sizes for the Internet, visit the Interactive Advertising Bureau website's page on Interactive Marketing Units.

 

Procedures:

  • When you first contact me about advertising on GayOKC.com, I will work with you to determine what type of advertising would be most effective for your particular marketing needs. I will also ask what method of payment you prefer.
  • I will then email you a quote with prices and scheduling.
  • If you accept the quote, I will prepare a contract and email it to you for your approval. If you desire any changes, I will amend the contract before I ask for your signature.
  • Upon signing the contract, I will then send you an invoice, at which time you may pay for your ad. I will not ask for payment before then because I want you to have every chance to make whatever changes you desire before the contract is actually signed. This is your ad and I want to be sure that you are going to be satisfied with it before I accept your money.
  • I prefer to conduct as much business by email as possible. My email address is rabiera@gayokc.com.
  • I strongly recommend getting started on this process at least 2 weeks before the date you want your ad to go online.
  • I reserve the right to reject any ad or any advertiser for any reason.
  • I welcome press releases, but please do not send me graphics you have had produced as ads for other venues expecting me to place them on GayOKC.com as editorial content rather than as paid advertising. I cannot do that.

 

Payment method:

  • Ads may be paid for by check or cash.
  • If paying by mail, please allow at least one week for your payment to reach me.
  • All advertising on GayOKC.com must be paid for in advance. I must receive some kind of verification of your payment before I can place your ad online.
  • Please do not send any money until after the contract has been finalized.

 

Production:

  • Advertisers are welcome and encouraged to create and supply their own ads. You don't have to let me do it for you. Since I'm doing this by myself and only in my spare time, it can actually make it easier on both of us when you supply your own ad, whether you create it yourself or delegate it to an outside supplier.
  • The standard size for banner ads on the Internet is 468 pixels wide by 60 pixels high.
  • There is no standard size for pop-up ads. Some consideration should be given, however, to making sure the entire ad fits into a browser window at 800 x 600 resolution. I personally would recommend something no larger than about 500 pixels in height. File size should not exceed 50 kb.
  • Sizes for other types of ads are negotiable. For more info on other ads, visit the Interactive Advertising Bureau website's page on Interactive Marketing Units.
  • Ads may be static or animated.
  • Ads must be jpg or gif.
  • File size should be as small as possible (without degrading image quality) so that the ad loads as quickly as possible. I reserve the right to reject any ad that I feel slows down the loading of GayOKC.com too much. Banners should not exceed 10kb, pop-ups 50kb.
  • Production charges apply only to ads that are actually selected by the customer to go online. They do not apply to rough drafts or rejected ideas. The charge for production is $5 per finished ad.

 

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